The Idea

Everybody wants to go somewhere new. The reality is that wanting to go is only the start of the journey. Finding destinations, working out how to get there and what to bring is the real task. Magnetic Junction provides information and guidance during this process, encouraging you to take more challenging trips with greater certainty.

The project started in 2010 with the aim of creating an online resource for new adventure travel options within responsible tourism. Acknowledging the luxury of travel, Magnetic Junction aims to create a door-to-door analysis of pioneering adventures, helping you choose and plan your next trip.

A team of writers blog about places to go and gear to get, paying attention to the effects of travel on local environments, and of course to travellers themselves. As the outdoors become more accessible to tourists, it is more important than ever that measures are taken to ensure long-term preservation.

Magnetic Junction also features projects that demonstrate corporate social responsibility within and outside tourism. While efforts towards sustainability may reflect appealing ethical elements, Magnetic Junction also enjoys associations with innovative projects that advertise the creative opportunity available in product and design manufacture.

Beyond these functions we’re looking to promote adventure as a lifestyle and want you to get out more and share your adventures. The more adventure, the better, we say.